Thursday, December 4, 2008

Culture for Babies

I've changed my idea for my final culture project for CFC II, we've had 1.5 months to work on it, and I change my idea 5 days before it's due. I was never really to happy with my old project idea, the Norman Rockwell print appropriation one, and having wanted to work with iconic brands at first but never figuring out a good way to do that, I had stuck with Rockwell.

Well, it hit me like ton of ACME bricks yesterday (I'm ok since nothing made by ACME really does any damage). I was interested in the creation of brand cultures and how they get started, and in thinking about not getting to see my little cousins at Christmas this year, I thought of how we start kids young on brands. Gerber, Toys R' Us, Mattel, Barbie. Giving them a subconscious idea of what is good in the market, and what is good thus for them. My grand inspiration was simple puzzles for babies and todlers. The ones with trucks and dogs on them.

Baby Puzzle

I've decided to do this with iconic "grown up" brands. That's iconic in the sense of most Americans would recognize the logo quickly. I made a list of iconic brands.


Nike

McDonalds
NBC
Coca-Cola

Best Buy

Apple

I'm using their logos as puzzle pieces. Does anyone else find it funny that I labeled these 'iconic' brands? Do they really need labels?


Screen Shot of Logo Layout

Shouldn't be to terribly tough to make, wood, jigsaw, sandpaper and woodglue for the pieces and maybe screen printing for the logos. Course, I've said that before. Could be tough. Especially since I have a exam on Monday and won't be around this weekend to work on it. hmmm. Wish me luck!

Thanks for reading!

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